As scams evolve, what will it take to keep customers safe in 2027?
Black Friday creates an intense combination of high message volumes, compelling offers, urgency and rapid decision-making. This makes it a revealing stress test for customer protection and creates conditions that scammers can exploit.
Join Cifas and Trend, co-creators of JustMe – a cyber-fusion approach to consumer protection for a webinar examining, new research into how consumers respond to increasingly sophisticated shopping scams and AI-enabled fraud but also how taking a partnership approach is helping to tackle these new threats and tactics.
The session will explore where customers hesitate, why traditional warnings are becoming less effective, and how organisations can support people when suspicious content appears outside their own channels.
