About this session
Do you see branding in awareness campaigns as fluffy colouring-in? Or is it an essential element that adds additional strength to your efforts? Does your branding style affect the success of your cybersecurity awareness campaign?
Oz Alashe MBE, CEO of CybSafe, and a panel of industry experts, including SASIG’s own Martin Smith MBE, look at how difficult (or easy) branding is to implement in your security awareness campaigns, why it is important, what has worked for them, and what hasn’t.
The panel share examples, tips, tricks, and advice on creating a successful brand image that will enhance your security awareness campaigns.
Speakers
Oz Alashe MBEChairCEO, Cybsafe
Martin Smith MBEChairman & Founder, The SASIG
Andrew RoseResident CISO – EMEA, Proofpoint
Bernadette PalmerManager, Security Awareness and Training, Publicis Groupe
Liz MurraySecurity Culture and Awareness Lead, FNZ Group
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